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Visitor economy conference 2025 at the John Innes Centre, Norwich
_Conference & events
Events + Conferences
Unlocking the value of business events for the region
The Suffolk and Norfolk LVEP has an objective to help develop the business events market in East Anglia.
Business events and conferences can help attract new overnight and international business visitors to the region, boosting the economy and highlighting our fabulous tourism offering.
For many business visitors, attending an event or conference is their first engagement with a destination and can provide an eye-opening experience for them.
Research demonstrates that business visitors spend four times more than a domestic leisure visitor per trip and 80% of business visitors say they are likely to return as a leisure visitor.
