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Reports + Research
Volume and Value of our Visitor Economy
Each year, we commission a report that explores the volume and value of the visitor economy separately in Norfolk and Suffolk. This report uses the Cambridge Model.
This is a top-down allocation model based on a variety of data sources, including attractions data, accommodation figures, population estimates, earnings estimates etc. It provides us with information including day and staying visitor numbers and spend, staying nights and part-time and full-time employment.
From this we are able to know that the visitor economy is the largest sector and biggest employer in the two counties. In 2024 the combined value of tourism in Norfolk and Suffolk was £3.9bn and the sector employed 120,000 people, both record high numbers
Suffolk and Norfolk Visitor Economy Insights
In 2024 the visitor economy was worth £5.9bn and employed almost 120,000 people, accounting for around 18% of all employment.
Norfolk
Suffolk
National Data
Visit Britain and Visit England have a comprehensive overview of all national data and insights on their industry website - www.visitbritain.org/research-insights