Conference agenda

Suffolk + Norfolk LVEP Tourism Business Conference
Thursday 5 November 2026 | The Halls, Norwich | 9am–4pm

Join tourism businesses and organisations from across Suffolk and Norfolk for a day of insight, discussion and networking, with sessions exploring the future of the visitor economy.

Morning

Welcome and opening
Pete Waters, Executive Director, Visit East of England

An update on the work of the Suffolk + Norfolk LVEP and its plans for the future of the visitor economy, including the Naturally placemaking approach and the new MSA.

Regenerative tourism
University of Greenwich Regenerative Tourism Team and Debra Brooks

Exploring regenerative tourism and what it could mean for the future of tourism across Norfolk and Suffolk.

Nature recovery and Naturally

An update on the Norfolk and Suffolk Local Nature Recovery Strategy, including how its work connects with tourism and the Naturally placemaking approach.

Accessibility and inclusion
Dom Hyams, Purple Goat

Dom will share his expertise around accessibility and inclusion and the opportunities this presents for tourism businesses.

VisitEngland
Lady Victoria Borwick, Chair of VisitEngland

A national perspective on the visitor economy and the opportunities ahead.

Sustainable transport
Transport East

An update on Transport East's recent Public Transport Report and what it means for travel and tourism across the region.

Afternoon

Come Hungry / Home of the Harvest
Rachel and Jordan, Studio Antigravity

An update on the campaign and how tourism businesses can get involved, alongside a film from Mary Harris.

New Visit East of England, Visit Norfolk and Visit Suffolk websites

An update on the new websites and what the new digital platforms mean for businesses and visitors.

Further sessions and discussion

The afternoon will continue with discussion and insight around the future of the visitor economy.

Please note: the programme is subject to change.

Conference Agenda