Speakers
Lady Victoria Borwick
Chair, VisitEngland Advisory Board
Lady Victoria Borwick has been appointed by the Secretary of State for Culture, Media and Sport as Chair of the VisitEngland Advisory Board for a five-year term.
She has more than 20 years of commercial experience in the events and conference sector, including managing a division of the P&O group and attracting investment into the UK. She has also held a number of public roles, including as a local councillor, Member of the Greater London Assembly and Member of Parliament.
Victoria has a particular interest in heritage, transport accessibility and the natural environment. She is Vice President of the River Thames Society and Chair of the Thames Estuary Partnership. She has also led a UK-wide cherry blossom planting project, with more than 7,500 trees planted to date.
Dom Hyams
Global Client Director, Purple Goat Agency
Dom Hyams is Global Client Director at Purple Goat Agency, the world's first disability-led, inclusive marketing agency. He consults and educates internationally on inclusive media and marketing.
Dom was recognised as a Campaign Trailblazer 2025 and included in the 2026 Industry A-List. He previously worked in television as a producer on the groundbreaking Paralympic coverage in 2012 and 2016.
He is also the founding editor of the Disability Power100, a power list celebrating disabled people.
Regenerative Tourism Team
University of Greenwich
The University of Greenwich team will present A regenerative tourism framework for the Brecks National Character Area.
The presentation will explore how tourism can support thriving landscapes, communities and local economies. Drawing on surveys, co-design workshops and stakeholder research, the team will share how the framework was developed and key findings around collaboration, connections to place and visitor participation.
The session will also showcase practical resources including toolkits, case studies, business self-checks and a shared pledge, with ideas that can be used by local organisations and potentially applied in other destinations.
Deb Brookes
Regenerative tourism
Debra Brooks will join the University of Greenwich team for the regenerative tourism session, bringing additional insight into the topic and its relevance to Norfolk and Suffolk.
Rachel and Jordan
Studio Antigravity
Rachel and Jordan will share an update on the Come Hungry / Home of the Harvest campaign, including how businesses can get involved.
They will be joined by a film from Mary Harris.
Transport East
Sustainable transport
Transport East will share an update on its recent Public Transport Report, looking at the role of transport and sustainable travel in supporting the visitor economy.
Norfolk and Suffolk Local Nature Recovery Strategy
Nature recovery
Hear about the Norfolk and Suffolk Local Nature Recovery Strategy and the work taking place across the two counties, including its links with tourism and the Naturally placemaking approach.
DestinationCore
New Visit East of England, Visit Norfolk and Visit Suffolk websites
An update on the new websites and the development of the digital platforms supporting visitors and tourism businesses across the region.
